We convened at Sheraton Hotels, Lagos, for the Busara Center Review Meeting. A pivotal session focused on refining our approach to digital demand generation for family planning through in-depth discussions on user segmentation, equity model validation, and behavior driven engagement strategies, we explored ways to enhance access and uptake of contraceptives.

With key insights from our partners and data-backed learnings, we’re optimizing our interventions to ensure that every woman, regardless of socio economic status, has the information and resources needed to make informed reproductive health choices.

Collaboration, innovation, and impact remain at the heart of our work, and the meeting reaffirmed our commitment to scaling digital solutions for a healthier future.